The rebranding of Coffee And Cheese, an advertising and design agency, involved creating a new logo and identity to reflect the progression and evolution the agency has witnessed since their inception.

 

The previous logo was made up of two Cs, the initial alphabets, and the ampersand. Building on the theme of progression the ampersand was used as the base and the Cs were carved out of it to signify evolution.

 

The new logo and type used to create the name both incorporate certain principles of design: alignment, balance, emphasis, proportion and variety, and some elements of design: line, shape, and size.